Pre-Conference Sessions


Sunday, September 15

Experts will provide training in an interactive setting and share their knowledge in their fields of expertise.


Incorporating Next Generation Technology Into The Comprehensive Planning Workflow.  Hands-On Technical Workshop With Arcgis Urban  CM|6.0

9:00 am - 3:30 pm | Santa Cruz

Additional $90 fee applies. Attendance limited to 12 participants. Lunch included.

Around the world, organizations use the geographic information system (GIS) to visualize the built environment, make smarter plans, engage stakeholders, and foster vibrant communities. Government leaders, partners, and citizens increasingly expect engaging online maps of their communities that convey planning information in an easy-to-understand way. Innovative cities are starting to utilize 3D mapping of zoning and plausible future conditions to effectively communicate effectively to non-experts through a visual representation of what can be developed. 

Attend this workshop for an overview of ArcGIS Urban, a modeling and planning system to orchestrate urban development. Use ArcGIS Urbans native 3D capabilities to understand the development potential for any parcel within a planning study area; Explore the use of Urbans plan authoring tools to create and evaluate multiple alternatives or scenarios, using metrics and performance indicators as design feedback. Use the same 3D scenes to engage with Plan and Project influencers and decision-makers. All of this informs an evaluation of the capacity for additional urban growth, locations likely to support this growth, and the potential impacts of urban policy choices and market forces.

Please Note:

Training Session Participants will need to bring their own Wi-Fi capable laptop running either Microsoft Edge, Google Chrome, or the latest version of the Safari web browser. 

Brooks Patrick | Account Executive / ArcGIS Urban

Esri | 380 New York St. Redlands, CA 92373 |

Brooks Patrick is a Global Business Development Manager for Smart Cities at Esri helping customers and partners, across local government and private sectors, understand and implement Esri software and solutions. Brooks leads a cross-sector team responsible for ArcGIS Urban, a geospatially enabled system for cities and planning organizations to orchestrate urban development. 

Rob Matthews, AICP | Director of Planning and Community Development Markets

Esri | 380 New York Street | Redlands, CA 92373 | USA |

Rob Matthews, AICP is Director of Community Development Markets at Esri. His mission is to help communities around the world become truly sustainable and economically vibrant. As a systems thinker, he works at the intersection of urbanism and digital tools to define solutions that transform the design, development, and operation of our cities.

Robert Kain Geospatial Services Business Leader

PlaceWorks | 3 MacArthur Place, Suite 1100 | Santa Ana, California 92707 |

Robert Kain is the Geospatial Services Business Lead at PlaceWorks, has over 20 years of planning experience, including 20+ years of municipal planning and geospatial analysis experience, leads a team of highly qualified GIS experts in the development of GreenScore PlaceWorks proprietary suite of GIS tools and analysis methodologies for measuring and evaluating the sustainability of the built environment.


Leadership & Management Workshop 2019  CM|6.5

Additional $90 fee applies. Attendance is limited. Lunch included

Take your management skills to a new level through intensive and interactive training.  Learn from colleagues who have been successful leading their teams in difficult circumstances.  They will guide you through a day of inquiry, dialogue, relaxed discussion, practice and storytelling.  You will leave this session informed, reenergized and ready to embrace and manage change.

In this all-day session, you will learn about:

  • Strategies to better manage people, team, politics and yourself
  • Active listening skills
  • The importance of having a strong vision/identity to make external connections and maintain external relationships
  • How to make people feel connected either in a one-on-one setting or as a team
  • Ways to manage conflict
  • Understand the drivers behind decision making and managing relationships.

Participants will receive a pre-conference survey to assess their interests and needs. 

Linda F. Tatum, FAICP | Director of Development Services, City of Long Beach - Bio's Coming Soon

Susan Harden. FAICP | Planning Consultant - Bio Coming Soon

Jeff Lambert | Community Development  Director, City of Oxnard - Bio's Coming Soon

Richard Rojas | Community Development Director, City of Compton - Bio Coming Soon

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